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Schuh and Beasley (1996a, May 01). Consumer adaptation to new banking paradigms. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/consumer-adaptation-to-new-banking-paradigms
Williams, Mollmann and Boutié (1996a, May 01). How to create customer preference . ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/how-to-create-customer-preference-
Calmet, A. V. (1996a, May 01). Geographic marketing in financial institutions . ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/geographic-marketing-in-financial-institutions-
King, J. P. (1996a, May 01). Qualitative modelling . ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/qualitative-modelling-
Komiliades, D. (1996a, May 01). Technology in banking . ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/technology-in-banking-
Bouts and Brijs (1995a, September 01). Research for corporate decisions. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/research-for-corporate-decisions
Waterhouse and Morgan (1994a, June 15). Using research to help keep good customers. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/using-research-to-help-keep-good-customers
Storbacka and Luukinen (1994a, June 15). Managing customer relationship profitability. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/managing-customer-relationship-profitability
Flath and Charbonnier (1994a, June 15). Bank brand equity and its applications using Fond(s) De Marque® studies. ANA - ESOMAR. Retrieved May 14, 2024, from